What is Digital Marketing & How Can it Benefit Your Business?     

What is digital marketing? 

Unlike traditional marketing techiniques such as print, broadcast, direct mail, phone, and outdoor advertising, all forms of digital marketing take place online. In it's most simple definition, digital marketing is the promotion of businesses, products and services via computers, mobile phones, tablets and other digital devices and platforms on the world wide web.  
Even though Digital Marketing is constantly evolving, most people can agree that there are six main types of digital marketing business owners should be aware of and consider exploring in order to expand your brand awareness, get more sales and scale your business.  

How digital marketing could benefit your business 

Those who are sceptical about the power of digital marketing in the digital age may find they are falling behind, especially following the COVID-19 pandemic which saw a surge of home-working and successful digital collaboration throughout the globe. 
Our changing world has shown that a strong digital marketing strategy can get higher engagement and direct interaction with target audiences than traditional marketing. When optimised, some digital marketing strategies can also be more cost-effective than traditional marketing techniques. 
Lets take a look at the six main types of digital marketing techniques that established businesses in your niche are most likely utilising and how you can start to implement them into your own marketing strategy in 2022 and beyond. 

The 6 Main Types of Digital Marketing Approaches Explained  

What is Pay-Per-Click (PPC)? 

Pay-Per-Click is exactly what it says on the tin. Usually associated with adverts on first-tier search engines, you only pay when someone clicks on your advertisement that leads them to your website. 
The cost per click (CPC) is based on a bidding system, meaning the more people that bid on high demand keywords, the more you will end up paying when someone clicks on your advert after searching for that keyword on a search engine. PPC campaigns have to be monitored closely by experts and optimised for best results and huge ROAS. 

What is Email Marketing? 

Did you know that email marketing has been used for over 50 years? Mind-blowing. The practice is still going strong today and is even hailed as the most effective channel in B2B marketing. 
Emails sent from companies to prospects can either be promotional or informational and both types serve their purpose when it comes to different types of marketing campaigns for different businesses. When email marketing campaigns are done correctly and target the right people, you can see some fantastic results. 

What is Search Engine Optimization (SEO)? 

SEO is all about the long game, but we’re here for it. It’s all about tweaking and modifying your website, making it the best it could possibly be so it eventually, over time, ranks higher on search engines such as Google. 
SEO may seem like a form of marketing that can be shrugged off in favour of other avenues that could get quicker results, but don’t be so quick to dismiss it. For example, if you own a plant business and post an article on how to best look after a particular plant, you can be almost certain that there are other similar articles out there. Which ones do consumers click on? The ones at the top of search engine results! 

What is Content Marketing? 

Content marketing is the subtle art of creating and sharing material online that may not explicitly promote a business but is instead intended to stimulate engagement and interest in a brand’s products or services. 
An expert content writer can create trust in your brand, increase organic search traffic to your website and ultimately, puts your business at the forefront of a consumer's mind when the time comes for them to buy what you’re selling. 

What is Social Media Marketing (SMM) ? 

This digital marketing approach utilises social media platforms to solidify a brand’s image and promote products and services while connecting with and building trust with consumers. 
Social Media Management and advertising is constantly evolving but right now the major social media platforms that marketers and business owners use are Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube, TikTok and Snapchat. 
Did you know there are savvy business owners and marketers out there who have built huge brands using social media marketing and advertising alone? When used correctly, social media platforms can be powerful tools for your business and social media marketing is our favourite type of digital marketing here at Digital Turtle! 

What is Influencer Marketing? 

Influencer marketing sees brands collaborating with influencers within their niche in order to promote their products and services and drive their brand’s message to the influencer’s loyal audience. 
For a while now we have been seeing a shift in consumer behaviour in which people are growing tired of inauthentic advertising and prefer taking suggestions from their favourite influencers when it comes to which products to buy, restaurants to eat at, and which services to use. 
According to a survey from Mediakix, 80% of marketers say influencer marketing is effective, and 89% say it works just as well (if not better) than other marketing channels. 

Diving into Digital Marketing 

Diving into digital marketing services on your own can be intimidating so make sure you do your research. And of course, if you are considering expert help to boost your business, our friendly team is always on hand to advise you on which avenue may be right for your business and how we could help you grow. 
Follow us on Facebook and Instagram @wearedigitalturtle for marketing tips, industry news and updates on our latest blog posts! 
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